Strategy & Technology

Interactive TV is here and here to stay. One look at today’s digital TV landscape highlights its importance, from the provision of electronic programme guides and information services to “red button” enhanced TV content including additional video and audio streams. In many parts of the world interactive TV has now become a fundamental part of the fabric of television and its reach is spreading as digital TV is deployed across the globe.

Strategy & Technology (S&T) is at the forefront of interactive TV creation, distribution and reception technologies. By focusing on public standards – MHEG-5, OCAP/tru2way, MHP and ETV, which are now viewed as the way forwards for both free-to-air and pay TV markets – this allows S&T to provide a wide range of cost-effective solutions for both broadcaster and consumer.

With years of experience in successful platforms including Freeview and Freesat in the UK as well as Freeview New Zealand, S&T is now helping broadcasters around the world to take advantage of the benefits of interactive TV. The company is focused on providing cost-effective, reliable and technically elegant solutions to broadcasters large and small across the global market.

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