Making targeted advertising work in broadcast TV is a challenge. The Synapse TV system for Targeted Advertising runs on standard HbbTV and MHEG receivers and provides perceptually seamless presentation of targeted adverts within broadcast content.
The system integrates with industry standard advertising services enabling advertising decisions to be made seconds before the commercial break and the targeted adverts delivered live over the Internet. This removes the need for custom middleware or advance delivery of the adverts while enabling timely advert decisions.
See SynapseTV for more details.