Strategy & Technology NAB 2009 Preview Document

 

18-23 April 2009, Las Vegas

 

Stand No: SU8606

 

 

Strategy & Technology is a specialist company in the field of digital interactive TV, focused on the provision of technology solutions using public standards. S&T supplies DSMCC object carousel systems for MHEG-5, MHP, OCAP/tru2way™ and ETV standards. In the MHEG-5 market, S&T is unique in providing complete end-to-end solutions including RedKey™ MHEG receiver middleware, EPG, publishing and games applications as well as carousel playout systems.

 

 

NEW FOR NAB:

 

* REDKEY™2 - Making its first appearance at NAB, the latest version of S&T's MHEG-5 middleware engine offers a modular architecture and supports all of the current international profiles of the MHEG interactive TV standard, including those implemented in the UK Freeview/Freesat, Boxer/Ireland, New Zealand, Hong Kong, South Africa and Australia. RedKey™2 also supports the Interaction Channel IP connectivity to enable hybrid broadcast/IPTV receivers.

 

ALSO ON DISPLAY:

 

S&T will be showing a comprehensive, affordable range of products and solutions for interactive TV and Electronic Program Guides (EPG) to meet the needs of operators and broadcasters worldwide. These include:

 

* TSBROADCASTER 2 - the second version of S&T's DSM-CC Object Carousel product for DVB (MHEG-5 and MHP), OCAP/tru2way™ and ETV platforms provides a new and enhanced user interface as well as improved performance. The OCAP/tru2way™ version now includes Out Of Band (OOB) playout, Common Download and DTA support.

 

* MHEG EPG - a complete platform EPG including PVR integration for both PayTV and 'Freeview' operators based on MHEG-5 middleware. The EPG offers channel branding with logos as well as support for advertising and sponsorship banners.

 

* MHEG PRESENTER - a general purpose publishing solution for MHEG-5 middleware allowing interactive applications to be created without writing or testing any software.

 

* MHEG CONTROLLER - an application manager for MHEG middleware that displays 'calls to action' and manages the launch of applications with optional accurate synchronization to the linear program using Stream Events.

 

 

Company details:

 

Head Office:

 

Strategy & Technology

1 Benjamin Street

London EC1M 5QG

UK

 

US Office:

 

Strategy & Technology LLC

357 S. McCaslin Blvd.

Suite 216

Louisville

CO 80027

USA

 

UK Contact:

Colin Prior, Director of International Sales

Tel: +44 (0)207 183 1500

Fax: +44 (0)207 100 6670

Email: colin.prior@s-and-t.com

Web: www.s-and-t.com

 

US Contact:      

 

Ian Harris, General Manager, Interactive Services and Applications

Tel: +1 303 926 4933

Email: ian.harris@s-and-t.com

Web: www.s-and-t.com

 

Press contact:   

 

Richard Dean

Manor Marketing

Tel: +44 (0)7986 546 768

Email: richard@manormarketing.tv

Skype: richard.manor