S&T tool helps Ensequence integrate interactive content

Strategy & Technology (S&T) has announced the integration of its TSBinder product with the Ensequence iTV Manager™ platform, providing broadcasters with a seamless method of delivering combined video and EBIF interactive content through a single transport stream.

The Ensequence iTV Manager platform solves the challenges associated with creating and deploying high volumes of interactive content. From template creation and managing content to scheduling and broadcast, the Ensequence iTV Manager platform enables teams of any size to collaborate on the entire process of creating and deploying interactive television programming and advertising.

By integrating with TSBinder software from S&T, the Ensequence iTV Manager™ platform now provides the option for the early binding of an EBIF application to a transport stream, which can then be stored on a video server for later use. Early binding brings together the application and the audio-visual content on a server in a transport stream that is then played out as a single file containing video, audio, closed captioning and the interactive content.

“Content producers are accustomed to using our TSBroadcaster for generating content and signaling for interactive television. S&T is pleased to be working with Ensequence to deliver a new variant of this functionality together with the Ensequence iTV Manager platform to enable smooth advertising workflow,” said S&T Managing Director David Cutts.