S&T integrates VDS automation technology with TSBroadcaster 2 at IBC

TSBroadcaster 2 is the rock solid data and object carousel playout server that seamlessly delivers MHEG-5, MHP, ETV/EBIF and Tru2Way interactive applications, and additionally supports the cost-effective migration of analogue cable services to digital via DTA (Digital Transport Adapter) devices.

 

VDS is a New York based software innovator with a proven track record of implementing complex, robust data-driven news graphics systems for high-profile clients, from simple automated financial bugs and tickers to fully-fledged multichannel systems for automated promo generation.

 

When VDS components are deployed with broadcast automation systems, TSBroadcaster 2 now enables broadcasters to playout interactive applications without embarking on a time-consuming manual scheduling process.

 

“Interactive applications can add a lot of value to linear content, providing extra content to viewers, the ability to vote, or to request information from advertisers that interest them,” explains Ian Harris, General Manager of Interactive Systems and Applications at S&T.

 

“However, accurately scheduling these applications alongside linear content has always been complex and labour intensive. Now with the new TSBroadcaster 2 automation interface, a broadcaster can configure the link between linear content and the interactive application once, and the system will automatically playout the application when triggered by the automation system.”

 

Larry Mincer, President of VDS, is equally enthusiastic about the development. “VDS has a long history of linking on-screen broadcast graphics with complex automation systems, so ensuring that broadcasters have top quality graphics on screen at the right time,” he says. “We’re very pleased to be able to work with S&T to enable broadcasters to achieve the same dependable results with interactive applications.”

 

Available as an affordable upgrade to TSBroadcaster 2, the automation module is being demonstrated on the S&T stand at IBC (1.A21), along with a number of other new systems and upgrades from the company’s growing range of industry-standard interactive broadcast products.

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Strategy & Technology Ltd is a specialist company building and implementing technology based on international standards in digital TV. It is the leading independent company in the industry sector that supports the MHEG interactive TV standard, and provides complete interactive applications and systems for broadcasters and manufacturers. S&T’s TSBroadcaster and TSPlayer systems are used for the creation of MHP, MHEG and OCAP interactive TV transmissions, and its RedKey™ MHEG engine is licensed to digital receiver and set top box manufacturers worldwide. For further information visit www.s-and-t.com

 

VDS provides automation and content design tools for the broadcast, cable television, internet, and post production markets. VDS products offer automated control of broadcast television systems, with an emphasis on graphics-related operations, content distribution and automation, plus internet-to-video and video-to-internet systems. These products are used in fully automated sports, news and financial graphics channels as well as the automated management of digital assets and the automated generation of promos in multichannel broadcast or cable facilities.See www.videodesignsoftware.com or contact Larry Mincer, tel +1 631-249-4399, email larry@videodesignsoftware.com

Ian Harris

Strategy & Technology

Tel: +44 (0)20 7183 1510

Cell: +1 (303) 523 9353

 

Richard Dean                                    

Manor Marketing                               

Tel: +44 (0)7986 546 768