S&T debuts Second Screen synchronization at TVOT 2012
Strategy & Technology (S&T), a leader in technologies for deployment of interactive television announced today their new solution for the synchronization of “second screen” application content with broadcast video. The system will demonstrated this week at the June 12-13 TV of Tomorrow Show 2012.
The system provides seamless operation of synchronized second screen applications – viewed on smartphones or tablets - for cable, terrestrial and satellite platforms, and can be deployed alongside any and all television devices and set-top boxes, regardless of the STB capabilities. The solution provides broadcasters the ability to synchronize their second screen applications with both editorial and advertising content, independent of the content’s final distribution and delivery technology.
Building on S&T’s established suite of monitoring products for broadcast networks, the system analyzes interactive content from the broadcast stream and uses synchronization and triggers from that content to update information to be delivered on the second screen. The solution builds on the tools already in use by broadcasters for inserting interactive content alongside video, including S&T’s TSBinder and TSBroadcaster® products.
S&T is an acclaimed innovator of technologies for interactive TV production, playout, reception and monitoring, enabling broadcasters to deploy value-added services to viewers worldwide. S&T’s TSBroadcaster, TSProcessor and TSMonitor set the industry standard for delivery, management and monitoring of ETV and OCAP applications. Outside of North America, S&T is a respected developer of comprehensive technical solutions that support MHEG, MHP and HbbTV. With customers implementing S&T technologies in more than 30 countries around the world, S&T continues to set the standard for market-driven technical deployment of award-winning tools. For more information, please visit americas.s-and-t.com or www.s-and-t.com
TSBroadcaster is a trademark of Strategy & Technology Limited.