S&T brings rock-solid interactive TV to live HITS™ AxIS broadband nation demo at Cable Show 2009

Delivering applications over a live cable headend forms the centrepiece of CMC’s HITS AxIS demonstration in the ‘The Lofts at Fast Lane’ Broadband Nation exhibit at ‘Cable Show 09’, which will be held in Washington from 1-3 April 2009.

 

S&T will be partnering with CMC to show how interactive applications on the HITS AxIS platform are being delivered by TSBroadcaster2 over satellite or fibre to a live cable system head-end. 

 

“The live demo in Broadband Nation will allow Cable Show attendees to experience a number of the iTV applications that are currently being delivered via HITS AxIS to our cable MSO beta sites,” says Gary Traver, Senior Vice President and Chief Operating Officer for the Comcast Media Centre. “The S&T team is playing an invaluable role in allowing us to showcase as number of iTV applications from our developer partners, including dashboard RFI and t-commerce demonstrations, over a live cable headend.”

 

S&T’s innovative second generation carousel and data broadcasting system allows MSOs and channels to deliver interactive applications in both ETV (EBIF) and tru2way™ format, as well as other data delivery mechanisms such as Common Download and signalling for DTA (Digital Transport Adapter).

 

“CMC has some pretty serious requirements for interactive application play-out,” says Ian Harris, General Manager of Interactive Services and Applications at S&T. “In order to deliver such a high profile demonstration you need complete confidence in your broadcast infrastructure, and we are naturally pleased that CMC recognises the advanced capabilities of S&T’s products.”

 

Comcast Media Centre’s HITS Advanced Interactive Services (“AxIS”) platform provides a suite of centralised services for supporting the launch, development and support of iTV applications using ETV/EBIF (enhanced binary interchange format) and tru2way™ technology. HITS AxIS provides cable operators with new revenue opportunities and a more competitive profile without incurring the capital outlays required to upgrade their cable system architectures for offering advanced interactive television applications. 

 

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About Strategy & Technology

Strategy & Technology Ltd is a specialist company building and implementing technology based on international standards in digital TV. It is the leading independent company in the industry sector that supports the MHEG interactive TV standard, and provides complete interactive applications and systems for broadcasters and manufacturers. S&T’s TSBroadcaster and TSPlayer systems are used for the creation of MHP, MHEG, Tru2way and ETV/EBIF, and its RedKey™ MHEG engine is licensed to digital receiver and set top box manufacturers worldwide. For further information visit www.s-and-t.com

 

Tru2way is a trademark of Cable Television Laboratories, Inc. Other trademarks and brands are the property of their respective owners. Used with permission