S&T and icueTV partner to demonstrate “Click to Text” application at CableLabs® Winter Conference
Philadelphia, PA, March 13, 2012: Strategy & Technology (S&T), a leader in technologies for deployment of interactive television and icueTV, a leader in interactive television fulfillment platforms, announced today their joint demonstration of the seamless integration between the S&T TSBroadcaster carousel streamer and the icueTV fulfillment platform, featuring icueTV’s “Click to Text” political campaign donation application. The demonstration will show how the S&T TSBroadcaster enables the icueTV fulfillment platform to provide instant electronic fulfillment of an interactive application at the March 11-14 CableLabs® Winter Conference for member companies and demonstrating vendors in Philadelphia, PA.
The partnership provides both icueTV and S&T the ability to deliver a complete, end-to-end solution for interactive television applications. S&T will use the TSBroadcaster to stream the scheduled icueTV application and the TSMonitor to watch and interact with the application via embedded FourthWall Media user agents. S&T’s TSProcessor will be utilized to analyze the ETV enhanced stream. icueTV will demonstrate a scheduled delivery of a response to a political campaign donation promotion from a set-top box to a smartphone using its “Click to Text” application.
How it works: The application will appear as an overlay on the advertiser’s television commercial prompting interaction with the set-top box remote control. A mobile phone number will be entered on the screen, then once confirmed, a text message will be electronically delivered to the smartphone with the link to the campaign promotion and website. Meanwhile, all viewer interactivity stays within the program the viewer is watching and does not take the viewer away from the program. icueTV’s proprietary Enhanced Television System, “ETS” is EBIF compliant and is built in an open architecture format that is fully compatible with all set-top boxes and “over the top” applications.
“Recent announcements aside, iTV is alive and well. Our relationship with S&T will create a true, end-to-end solution for MSOs and advertisers. That is a real value proposition,” said Michael Huegel, CEO & Founder of icueTV.
“S&T is pleased to once again collaborate with our colleagues at icueTV to demonstrate an innovative offering for advertisers, programmers and MSOs, and an especially timely application in this presidential election year. Our TSBroadcaster provides a robust platform for the delivery of icueTV’s dynamic interactive offerings,” said Adrian Fowkes, CTO Americas at S&T.
S&T's TSBroadcaster is an advanced delivery system for interactive applications for digital television, providing continuous control of application insertion and play-out, data updates and stream event generation. TSBroadcaster is designed for deployment in all markets utilizing data object carousels for transmission and is widely deployed throughout with MSOs and broadcasters across the USA, delivering tru2way and ETV/EBIF content to millions of homes.
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About icueTV
icueTV is actively engaged in supporting interactive applications that enhance the television experience for cable companies, programmers and advertisers across multiple platforms and devices with an innovative suite of business and management tools that create opportunities for true commerce driven interactivity: click to call/ text/ email, voting, polling, lead generation, data analysis, RFI's, audio and video downloads and product purchases. The icueTV system is the industry's most intuitive fulfillment platform. The system is already active with several highly integrated fulfillment partners and third party payment gateways. icueTV partners with leading service providers, technology suppliers, and application developers to create the perfect product. For more information, please visit www.icueTV.com.
About S&T
S&T is an acclaimed innovator of technologies for interactive TV production, playout, reception and monitoring, enabling broadcasters to deploy value-added services to viewers worldwide. S&T’s TSBroadcaster, TSProcessor and TSMonitor set the industry standard for delivery, management and monitoring of ETV and OCAP applications. Outside of North America, S&T is a respected developer of comprehensive technical solutions that support MHEG, MHP and HbbTV. With customers implementing S&T technologies in more than 30 countries around the world, S&T continues to set the standard for market-driven technical deployment of award-winning tools. For more information, please visit americas.s-and-t.com or www.s-and-t.com.
CableLabs and EBIF are trademarks of Cable Television Laboratories, Inc. A product or technology demonstration at a CableLabs event does not represent a CableLabs endorsement of that product or technology.