Mike Alexander Joins S&T

London, UK – 16th January 2009: Strategy & Technology, the leading specialists in interactive TV playout systems and MHEG-5 middleware, is pleased to announce the appointment of Mike Alexander as Regional Sales Manager, Europe with immediate effect.

With more than 20 years experience in technology, systems and product development, Alexander was previously at leading set-top box (STB) developer Pace, where amongst other things he was responsible for Pace’s high-end media-centric products and was heavily involved in the integration of the Philips retail STB business following its acquisition by Pace early last year.

Before that he worked as Platform Development Manager at IPTV pioneer Kingston Interactive Television (KIT), and Director of Product Development at Product Information Management and e-commerce software specialist Pindar Systems.

“This is an incredibly exciting time to be joining Strategy & Technology. The company has a unique range of solutions for interactive TV and the accelerating transition to digital TV, and MHEG in particular, across Europe and many other markets creates a huge opportunity for the business,” says Alexander.

“Mike’s combination of commercial and technical expertise coupled with industry knowledgeis a perfect fit to help Strategy & Technology’s growth” says Colin Prior, Sales Director.

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About Strategy & Technology

Strategy & Technology Ltd is a specialist company building and implementing technology based on international standards in digital TV. It is the leading independent company in the industry sector that supports the MHEG interactive TV standard, and provides complete interactive applications and systems for broadcasters and manufacturers. S&T’s TSBroadcaster and TSPlayer systems are used for the creation of MHP, MHEG and OCAP interactive TV transmissions, and its RedKey™ MHEG engine is licensed to digital receiver and set top box manufacturers worldwide. For further information visit www.s-and-t.com.

Press contact:

Richard Dean
Manor Marketing
Tel: + 44(0)7986 546 768
richard@manormarketing.tv

Company contact:

Colin Prior
Strategy & Technology
Tel: + 44 (0)20 7183 1511
colin.prior@s-and-t.com

Photo available on request