Celestial Semiconductors selects S&T MHEG technology for next-generation digital TV

London, UK – 16 June 2009: Strategy & Technology, the leading specialists in interactive TV playout systems and MHEG-5 middleware, has licensed its RedKey™ 2 MHEG solution to Celestial Semiconductors of China.

Both companies are working to integrate the RedKey™ 2 MHEG libraries into Celestial’s reference software for various markets requiring MHEG-5 functionality such as Australia, Hong Kong and New Zealand as well as the Freeview HD services to be launched in the UK later this year.
 
Celestial will use the technology to supply a turnkey offering to manufacturers of DVB-compliant integrated digital TV receivers (iDTV), set-top box and digital video recorders with its CSM1200 family of MPEG-2 and H.264 (MPEG-4 AVC) decoder chipsets. The company also provides reference designs and software.
 
The integration of RedKey™ 2 technology will give broadcasters a powerful platform from which to provide a rich variety of value-added services to viewers such as VoD, internet, and interactive TV.
 
“We chose S&T’s RedKey™ 2 because it’s a robust and proven solution that can cover multiple markets and is easy to implement within the Celestial platform,” says Richard Yuan, Marketing Director at Celestial Semiconductors.
 
“It has been used by a large number of customers who recognise the quality of the product and the high level of support offered by S&T, so our decision was also influenced by direct requests from end market and OEM manufacturing customers,” Yuan adds.
 
“We are pleased to give Celestial Semiconductors the capability to strengthen its chipset and software offering,” says Paul Daly, General Manager of MHEG Systems at S&T. “This will enable its manufacturing customers to facilitate the new opportunities made available to broadcast television by the latest MHEG specification.”
 
###
 
 
About Strategy & Technology
Strategy & Technology Ltd is a specialist company building and implementing technology based on international standards in digital TV. It is the leading independent company in the industry sector that supports the MHEG interactive TV standard, and provides complete interactive applications and systems for broadcasters and manufacturers. S&T’s TSBroadcaster and TSPlayer systems are used for the creation of MHP, MHEG and OCAP interactive TV transmissions, and its RedKey™ MHEG engine is licensed to digital receiver and set top box manufacturers worldwide. For further information visit www.s-and-t.com
 
 
Press contact:
 
Richard Dean
Manor Marketing
Tel: + 44(0)7986 546 768
 
Company contact:
 
Paul Daly
Strategy & Technology
Tel: + 44 (0)207 183 1501
 
 

 

AttachmentSize
Celestial Semiconductors selects S&T MHEG technology for next-generation digital TV.pdf78.68 KB