Queens Award for Enterprise

London, UK – 21 April 2010: Strategy & Technology Ltd (S&T), a London–based company specialising in Interactive TV software, has today been awarded the prestigious Queens Award for Enterprise, International Trade. This recognises S&T’s achievement in growing sales of its products internationally over the last four years and having a well-defined and effective marketing strategy.

Strategy & Technology Ltd was founded, initially as a two-man consulting firm, in 1996. It now has offices in London; Bristol; Louisville, Colorado, USA and Hong Kong and supplies software that facilitates the creation, play out and display of interactive television content used by digital TV broadcasters, network operators and receiver manufacturers. The company helps to develop and promote the use of standardised technology and has been closely associated with the UK switch-over to digital television. S&T wins the Award for growing exports more than six-fold to nearly £4m over six years; it has increased the proportion of exports to over 90% of total sales over this period and sales are made to markets in Europe, North America, Asia and the Pacific Rim. The company continues to grow and export successfully.

S&T’s international trade success is led by the sales of its TSBroadcaster product that is used in cable networks in the USA to deliver interactive TV applications to subscribers. S&T is a leader in the supply of this type of technology (called an object carousel) in the USA, as well as internationally.

S&T’s other major success has come from its work to promote the international use of the MHEG standard for interactive TV that is behind the ‘Red Button’ services on the UK’s Freeview and Freesat platforms. S&T has provided complete MHEG systems to broadcasters and operators in both New Zealand and Hong Kong and is currently working on a major deployment in Australia. To support these markets the company supplies its RedKeyTM MHEG software for TV receivers and set-top boxes to consumer electronics manufacturers throughout Europe and Asia.

David Cutts, Managing Director, said: “This is public recognition of the creative efforts of the engineers designing and selling our products around the world. The Award cites our focussed marketing strategy and positioning as a key factor in our success. I am incredibly proud of our achievement in becoming a small UK-based global company. Our goals have always been to be a leader in the markets that we serve and to focus on giving our customers true value and return on their investment in the technology that we supply. At its heart S&T wins because of its great engineering, experienced management and excellent sales and support teams; the company couldn’t be more honoured to receive this award.”

Looking to the future, S&T continues to innovate with new products for Catch-up and Video on Demand services that can run on TVs with Internet connections, for example on the Freesat and Freeview platforms in the UK and also Australia and New Zealand. ‘Hybrid’ or ‘Connected TV’ is a key development in the convergence of broadcast and broadband technologies and S&T continues to be at the heart of the evolution of the standards and technology as this market develops.

More information on S&T and its products can be found at www.s-and-t.com

About Strategy & Technology
Strategy & Technology Ltd is a specialist company building and implementing technology based on international standards in digital TV. It is the leading independent company in the industry sector that supports the MHEG interactive TV standard and provides complete interactive applications and systems for broadcasters and manufacturers worldwide. S&T's TSBroadcaster and TSPlayer systems are used for the creation of MHP, MHEG and OCAP interactive TV transmissions. Their RedKey™ MHEG engine is licensed to digital receiver and set top box manufacturers. For more information please visit: www.s-and-t.com

Press contact:
Jennie Evans
Manor Marketing
Tel: + 44 (0)1635 44991
jennie@manormarketing.tv

Company contact:
David Cutts
Managing Director
Strategy & Technology
Tel: +44 (0)20 7183 1511
david.cutts@s-and-t.com

For more information about the Queen's Award please click HERE

Photographs of the Queens Award presentation