About Us

Headquartered in London, UK, with US and Hong Kong offices and a global presence via regional partners, Strategy & Technology is an independent specialist company sharply focused on providing interactive TV technologies that help broadcasters improve their businesses.

We concentrate on real-world, cost-effective technologies that allow broadcasters to rollout value-added services that enhance viewer “stickiness” and provide a clear digital development path into the future. Why trap yourself in a world of “zapper” receivers when technologies like MHEG-5 are market proven and provide a ready-made route to interactive services?

Recognising the unique nature of each operation, we work closely with our customers to ensure they achieve their precise aims at suitable cost.

S&T is involved in the deployment of digital interactive TV around the world – from the UK to New Zealand, Hong Kong to India and in the US too. We also work with receiver manufacturers on a global basis licensing our RedKey MHEG-5 engine.

In fact, we are a market leader in products based on the ISO MHEG-5 standard, which has a rapidly growing presence worldwide. We are also active in the US market with deployments using the OpenCable OCAP standard and have developed a range of DVB-MHP playout solutions.

We also market more general-purpose products for MPEG-2 and DVB standard transmission systems.

S&T was founded in 1996 and has grown since. We have more than 50 full-time staff based in London in Boulder, Colorado and in Hong Kong SAR. S&T participates in a wide range of industry groups working to push standards forwards, including DVB, DTG and ATSC.